KOEL Stories

KOEL Stockist

Stockist Highlight: Anna & Juan

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Founded by designers Josefina Eliggi and Luzius Schnellmann in 2011, “Anna & Juan” is a collective that strives to develop sustainable textiles based on the use of plant dyes. Their responsible approach to design has since resulted in a stunning suite of products of high quality, which are made available in their shop in Zurich as well as their Etsy store.  We are also pleased to stock KOEL Magazine Issue 1 in their shop, so be sure to check the shop out when you are in Zurich! 1) A one-liner about your store? How would you summarise it for someone who’s never been?

Anna & Juan is a sustainable textiles and naturally-dyed yarn shop and studio, offering different kinds of hand-dyed yarns, knitting and crochet needles and notions, specialized magazines, handcrafted textile products, and even classes.

2) Bestselling item in the store?

Aside from our crochet hooks that are made of beech wood and produced in Switzerland, one of our best-selling items in the store is the Plant Dyed Cashmere Merino yarn — soft and warm, ideal for baby clothes and accessories.

3) What is something you never expected when you opened the shop?

We had three pop-up stores in Lucerne, before moving to Zurich. Zurich is bigger than Lucerne, and we had almost immediate acceptance. We were surprised by how quickly the workshops and classes were sold out, and by how people kept coming back. We have customers of all ages and from different countries. Also some of our customers became good friends and great supporters of our project.

4) Any funny experiences with customers?

Although our names are Josefina and Luzius, many people call us “Anna” and “Juan”!

KOEL Stories | Stockist Highlight: Anna & Juan

5) Other than your shop, what is another shop you would say is a must-visit?

The area where Anna & Juan’s shop is located, is close to Ida Platz - a charming little square surrounded by bars, restaurants and nice small boutiques. Two of our favourite shops are Duplikat, a stationery and book store with a beautiful selection, and Norkind, a wonderful store with curated household goods that is owned by a couple of designers.

6) Thoughts on the yarn trend?

Usually we don’t follow trends, at least not consciously. We started developing this project five years ago while Josefina was doing her Masters. If we would have followed what seemed to be the “future” of textiles back then, we would now be working with LED lights. But we decided to follow our guts, and instead we turned to traditional processes with a modern approach. We are mostly inspired by independent designers and artists’ work, which we like to follow through social media.

7) What was your motivation to open your shop?

Josefina used to have a small clothing company back in Argentina. Luzius has a background in graphic design and illustration. We met at a sustainable summer school in Germany in 2010 and later on decided to do something meaningful and take responsibility as designers. We started studying natural dyes and local materials like wool, linen and dyeing plants that would grow easily in Switzerland. We love textiles, especially hand-made ones. Textiles tell stories. The experience of learning something new, being in contact with material (yarn, thread, fabric, color) instead of staring solely at a screen, and also sharing this passion of ours with other people is both inspiring and powerful.

KOEL Stories | Stockist Highlight: Anna & Juan

Photo credits : Anna & Juan

Stockist Highlight: Fringe Supply Co.

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Ask any seasoned craft lover if they know who Fringe Supply Co. is, and we can almost guarantee that the answer will be “yes!”. So, when we found out that the famous quality supplies retailer is going to be one of KOEL’s stockists, we went mad! Mad, in a good way of course. We are such big fans of the Fringe Supply Co. store, and the fine curation it carries; from Bookhou to Sashiko threads, and even their Fringe Originals – we love them all! Owner, Karen Templer, had a chat with us recently and shared on her journey into the wonderful world of yarn. 1. Tell us more about Fringe Supply Co. When did you set it up and what inspired you to do so? I learned to knit in October 2011, and by December, I had started my blog. It had a different name at that time, but was renamed Fringe Association in fall of 2012, and out of the blog grew the product side of the business, Fringe Supply Co. Both the blog and the shop were inspired by my difficulty in finding what I wanted as a new knitter — both in terms of pattern/content/inspiration and in terms of good quality bags and tools with a nice clean aesthetic. So I took matters into my own hands, I guess!

2. Your store is an amalgamation of well-curated supplies. How do you decide what items to sell and what are your main pre-requisites to your choices? I sell a really limited number of items and don’t change it up very often — which is not the way you’re supposed to do it! But, I only sell things I personally deeply love and use. If I’m not dying to abscond with a thing, then I don’t make it or sell it. It really has to come from me wanting it, using it and believing in it. And that means bags and tools that are not only great looking, but also really well made and meant to last. I care about natural materials, ethical sources, quality construction — goods you can feel good about owning, and that make your knitting life more efficient, organized and beautiful.

3. What’s your star pick from the store? The Field Bag is definitely the star of the show these days, and my proudest moment. This is the second bag project I’ve designed and produced, and the response to it from all over the globe has been unbelievable. Seeing it factoring into people’s daily lives and travels through their Instagram photos is an experience I could never have imagined. (My first project bag proved to be a big hit, but not so well suited for production, so I worked with Grainline Studio to turn it into a sewing pattern for home sewers, and that’s called the Stowe Bag pattern.)

4. What’s the thing you love most about knitting? Oh gosh, what *don’t* I love about knitting? I love the tactile nature of it, the creativity, the ability to make whatever I want for myself (as opposed to being subject to the marketplace), having it to sit down with at the end of long, hectic days. I’ll never stop finding it magical to turn a pile of strings into a sweater. But — this is going to sound really corny — I think my absolute favorite thing about it is the community of people it introduced me to. My best friends in the world are people I’ve gotten to know through knitting.

5. Do you have a favorite project so far? Could you tell us a little more about it? Generally whatever I just finished is my favorite thing, but I’m particularly attached to the Anna Vest I knitted this spring. It’s a pattern I wrote for the Farm to Needle book, and the sample was knitted by a sample knitter and then sent off to be photographed for the book, but I really wanted this garment in my closet! So I knitted one from some black Terra I had in my stash, and it’s just the best little layering piece, and a perfect marriage of yarn and pattern.

6. What can we look forward to from Fringe Supply Co. in the next 2 years or so? More life-improvement through good bag design mostly. I’ve got lots of stuff up my sleeves and would love to produce it all at once, but knitting and Fringe have both taught me patience, so I’m taking it one by one. You’ll see it all in good time!

Photo Credits: Fringe Supply Co.